Case study · demo project

Studio Lumi

A website for a hair salon that fills its own calendar: online bookings 24/7, a price list at a glance and a gallery that sells.

Industry: Hair & beauty Type: Website + bookings Demo project (built without a client)
studio-lumi.cz
Preview of the Studio Lumi website

This is a demo project: a fictional salon I use to show how I build this kind of website. Not a real client. The demo itself is in Czech.

The brief

A salon lives on appointments, and every one of them was being booked by phone.

The situation I run into most with salons: clients call to book even after closing time, the stylist picks up the phone in the middle of a haircut, and the website (if there is one) doesn’t look as good as the work done in the salon.

Goal 1

Take bookings without the phone, at night and on weekends too.

Goal 2

A trustworthy first impression that matches the quality of the salon.

Goal 3

Clear services and prices, no “price on request.”

How I solved it

The decisions that make the difference.

Bookings first

A big “Book an appointment” button is visible everywhere. Booking takes a few clicks, no sign-up.

A price list with nothing hidden

Services and prices are there to see right away. She knows what she’s getting and what it costs before she even messages you.

Let the gallery do the selling

Real photos of hairstyles and the atmosphere build more trust than any text. Filter by service, tap to enlarge.

Mobile-first

Most bookings come from a phone, so I build the site for mobile first.

What the site does

Everything a salon needs, in one place.

No fluff, only the features that lead to a booking and bring the client back.

Try it live (in Czech)
  • Online booking in 4 steps: service, stylist, open time, contact details
  • A clear price list of services
  • Hairstyle gallery with filter and lightbox
  • Gift vouchers to order online
  • Meet the team
  • Room for reviews from happy clients
  • FAQ, contact, map and a live “open now” status
What it brings the salon

A website that works even while the salon sleeps.

24/7bookings outside opening hours
fewer callsquiet to focus on your clients
premium feela website as good as the work you do

The benefits describe what the site makes possible. I’ll add specific numbers once it’s running for a real salon.

Want a similar website
for your salon or service?

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