Website tips for small businesses.
Plain language and no filler: how much a website costs, how to choose one and what to expect from it.
A website for coaches, counsellors and therapists, step by step
With a coach, clients choose a person, not a service. What people come to you with, who you are, prices, a free intro call and discreet contact, using a real website as the example.
Custom website or a template (Webnode, Wix)? An honest comparison
Webnode, Wix, or a custom website? What each one costs over three years, when a template is genuinely enough and when a custom website pays off.
A website for a cake shop or patisserie, step by step
Photos of the cakes, custom orders without thirty messages back and forth, prices and a Google Business Profile: what a cake shop website should contain and how people who don’t know you yet will find you.
Why lead portals bring tradesmen no jobs
Credits paid for, evenings spent writing up quotes, and no job in sight. Why lead portals don’t work for honest tradesmen.
How to deal with no-shows and canceled appointments
Every missed appointment costs you hundreds of crowns. Reminders, online booking and when (and how tactfully) to introduce deposits.
A price list on your website: yes or no?
Worried the competition will undercut you? Meanwhile, customers close websites that don’t show prices. How to publish prices even when every job is different.
Why your website brings no customers: 5 mistakes
You’ve got a website but no inquiries? The 5 most common mistakes, from being invisible on Google to a broken mobile version, and how to spot and fix them.
A website for a gym or fitness studio, step by step
An online schedule, class bookings, a price list and a Google Business Profile: what really brings clients to a gym, a studio or a personal trainer.
A website for a café, step by step
A menu without PDFs, table reservations, photos and a Google Business Profile: what really brings guests to a café, bistro or restaurant. A practical step-by-step guide.
A website for tradesmen: how to turn it into a source of jobs
A “call now” button, your service area, photos of your work and a Google Business Profile: what really brings jobs to a plumber, an electrician or a bricklayer.
7 things to check before you order a website
7 questions that separate a fair website deal from a trap: “from” prices, deposits up front, who owns the website, monthly fees, the deadline, mobile and copy. A checklist for your phone.
How to set up your Google Business Profile
Free and done in an evening: setting it up, name and category, service area, photos, reviews. The fastest way for customers nearby to find you.
A website for a hair or beauty salon, step by step
What a salon website should contain and how to get one: online bookings, a gallery, a price list and Google. A guide for hairdressers, beauticians and nail studios.
Does a small business really need a website?
When a website pays off, when a Google Business Profile is enough and why Facebook and Instagram won’t replace a website. No sales pressure.
How much does a website cost for a sole trader?
An honest overview of prices, from a simple one-page site to a website with bookings. What affects the price and which hidden costs to watch out for.